Parents all around the globe tend to buy different, modern, and high-quality products with an aim to provide a more comfortable and healthy life to their children.
As the life quality of life increases with globalism, one of the most important criteria of the mankind is to make sure that their children grow up to be healthy people.
Having a potential worldwide, baby and children products draw attention to themselves at various expositions. As baby and children products differ from each other regionally, thanks to the expositions, it is possible to see the increase of the international trade between countries close to each other. When we also consider that baby and children products expositions increase competition, it is safe to say that expositions have a different importance in terms of high quality and healthy products.
Considering that, in Turkey, an average of 1,250,000 babies are born each year, children aged 0-3 count around 4.7 million, and children aged 0-5 count 7 million; it would be safe to say that mother & baby products expositions have an exceptional importance in our country. While Turkey is an exciting for participants who are looking for new markets where almost all new products of different qualities in accordance with the demands of the consumers can be found, it is also a suitable market for domestic and international sectoral customers who are looking for the best quality to price ratio. Another particularization of Turkey in terms baby and children products exposition is that it serves as a bridge to reach the great demand in Eurasia and North Africa in the most effective and economical ways. It is apparent that Turkey will keep its position as an exciting market and a qualified manufacturer in the sector in EMEA area. Turkish families tend to spend ca. $60 monthly, and ca. $700-800 yearly for their children up to 2 years old. These numbers rise as parents’ welfare and awareness increase. Even though the consumption per baby in Turkey is below the world average, it’s thought that it will keep increasing due to the population being much younger when compared to the rest of the world. This also shows that mother and baby expositions will come to the fore in Turkey and around the globe.